LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Woolley, Dawn (2016)
Languages: English
Types: Article
Subjects:
In contemporary consumer culture, the healthy body acts as a sign-value for success, a strong work ethic and self-control; it is viewed as a productive resource and medium for creating “bodily capital.” But there is a conflict at the heart of consumer culture, between the imperative to work hard and delay gratification, and the consumer dictum of instant pleasure. Health demonstrates the individuals’ ability to balance the opposing forces of production and consumption. Overtly fat and thin bodies signify an inability to balance the conflict. In this article, I compare different forms of self-presentation on social networking sites and online platforms to explore sign-values of the body in contemporary consumer culture. Websites such as Fantasy Feeder offer advice on how to gain social security benefits, and use fast food industry “bundling techniques” to maximize calorie intake with minimal cost suggesting that fat admiration participants are disruptive to social and economic ideals. I use Marxist and psychoanalytical theories to interpret photographs of “unhealthy” bodies to build a theoretical model for potentially disruptive figures in capitalist society.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • 3 Dworkin and Wachs, Body Panic: Gender, Health and the Selling of Fitness, p. 14.
    • 4 Robert Crawford, “A Cultural Account of “Health”: Control, Release, and the Social Body,” in Issues in the Political Economy of Health Care, ed. by John McKinley (London: Tavistock Publications, 1984) p. 92.
    • 39 Petra Kuppers, “Fatties on Stage” in Bodies out of Bounds. Eds. Jana Evans Braziel and Kathleen LeBesco (Berkeley: University of California Press, 2001) p. 279.
    • 40 LeBesco, Revolting Bodies? The Struggle to Redefine Fat Identity. p. 28.
    • 41 Schwartz, Never Satisfied: A Cultural History of Diets, Fantasies and Fat, 2nd edn (New York: Anchor Books, 1990) p. 325.
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article