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Bianchini, F; Ghilardi, L (2007)
Languages: English
Types: Article

Classified by OpenAIRE into

ACM Ref: ComputingMilieux_MISCELLANEOUS
This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning. After an introduction of key cultural mapping and planning concepts and issues, the paper discusses some innovative practical examples of culturally sensitive place branding and marketing from Sweden and the UK, and concludes by outlining some components of a possible future agenda for action.
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    • Bianchini, Franco. 1999a. The relationship between cultural resources and tourism policies for cities and regions. In Planning Cultural Tourism in Europe, eds. D. Dodd and A. van Hemel. Amsterdam: Boekmanstichting.
    • ---------------------1999b . Cultural planning for urban sustainability. In City and Culture.
    • Cultural Processes and Urban Sustainability, ed. Louise Nyström,, 34-51. Karlskrona: Swedish Urban Environment Council.
    • Bianchini, Franco, and Lia Ghilardi. 1997. Culture and Neighbourhoods: A Comparative Report. Strasbourg: Council of Europe Publishing.
    • Bloomfield, Jude and Franco Bianchini. 2004. Planning for the Intercultural City.
    • Bloomfield, Jude. 2006. “Researching the urban imaginary: resisting the erasure of places” in Weiss-Sussex, G. with Bianchini, F. (eds.) Urban Mindscapes of Europe Amsterdam: Rodopi.
    • Ghilardi, Lia. 2001. “Cultural Planning and Cultural Diversity” in Bennett, T. (ed) Differing Diversities: Cultural Policy and Cultural Diversity. Strasbourg: Council of Europe Publishing.
    • Ghilardi, Lia. 2006. “Identity by invocation or by design? How planning is conjuring up a new identity for Malmö” in Weiss-Sussex, G. with Bianchini, F. (eds.) Urban Mindscapes of Europe Amsterdam: Rodopi.
    • Landry, Charles. 2000. The Creative City. London: Earthscan.
    • Murray, Chris. 2001. Making Sense of Place: New Approaches to Place Marketing.
    • Weiss-Sussex, Godela. 2006. “Berlin literature and its use in the marketing of the 'New Berlin'”, in Weiss-Sussex, G. with Bianchini, F. (eds.) (2006).
    • Weiss-Sussex, Godela with Bianchini, Franco (eds.) (2006) Urban Mindscapes of Europe Amsterdam, Rodopi.
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