LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Theoharakis, Vasilios; Vakratsas, Demetrios; Wong, Veronica W.Y.
Languages: English
Types: Article
Subjects:
The role of information in high-technology markets is critical (Dutta, Narasimhan and Rajiv 1999; Farrell and Saloner 1986; Weiss and Heide 1993). In these markets, the volatility and volume of information present managers and researchers with the considerable challenge of monitoring such information and examining how potential customers may respond to it. This article examines the effects of the type and volume of information on the market share of different technological standards in the Local Area Networks (LAN) industry. We identify three different types of information: technological, availability and adoption. Our empirical application suggests that all three types of information have significant effects on the market share of a technological standard, but their direction and magnitude differ. More specifically, technology-related information is negatively related to market share as it demonstrates that the underlying technology is immature and still evolving. Both availability and adoption-related information have a positive effect on market share, but the former is larger than the latter. We conclude that high-tech firms should emphasize the dissemination of information, especially availability-related, as part of their promotional strategy for a new technology. Otherwise, they may risk missing an opportunity to achieve a higher share and establish their market presence.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Rosa, Jose Antonio, Joseph F. Porac, Jelena Runser-Spanjol, and Michael S. Saxon (1999), "Sociocognitive Dynamics in a Product Market," Journal of Marketing, 63 (Special Issue), 64- 77.
    • Theoharakis, Vasilis and Veronica Wong (2002), "Marking High-Technology Market Evolution through the Foci of Market Stories: The Case of Local Area Networks," Journal of Product Innovation Management, 19, 400-11.
    • Weick, Karl E. (1995), Sensemaking in Organizations. Thousand Oaks: Sage Publications.
    • Weiss, Allen and Jan Heide (1993), "The Nature of Organizational Search in High Technology Markets," Journal of Marketing Research, 30, 220-33.
    • Wernerfelt, Birger and Aneel Karnani (1987), "Competitive Strategy Under Uncertainty," Strategic Management Journal, 8, 187-94.
    • White, Harrison C. (1981), "Where Do Markets Come From?" American Journal of Sociology, 87, 517-47.
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article