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Shen, Siu-Tsen; Prior, Stephen D.; Chen, Kuen-Meau (2009)
Publisher: Springer
Languages: English
Types: Part of book or chapter of book
This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari, and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates and are considered inappropriate.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

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  • No related research data.
  • Discovered through pilot similarity algorithms. Send us your feedback.

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