LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Daruka, Peeyush; Sakhalkar, Varuni
Languages: English
Types: Unknown
Subjects:
In today’s volatile business environment, a sustainable competitive advantage is what every firm seeks. Much has been said and written on this topic but it has been observed that in their pursuit of growth and diversification, many companies lose out on competitive advantage. The recent economic crisis has but the brakes on growth and market share and the impact has been felt globally across various industries. Reduced customer confidence and spending have made matters worse and companies are being forced to rethink their business model in order to gain an edge over their competitors. The following paper is based on theories of ‘Competitive Advantage’ and how a firm can achieve competitive advantage by leveraging its resources and capabilities. It considers examples of two companies – TUI Travel Plc. and Compass Group Plc.
  • No references.
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article