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Walasek, Lukasz; Stewart, Neil (2015)
Publisher: American Psychological Association
Journal: Journal of Experimental Psychology. General
Languages: English
Types: Article
Subjects: prospect theory, BF, decision by sampling, loss aversion, context, Brief Reports
One of the most robust empirical findings in the behavioral sciences is loss aversion?the finding that losses loom larger than gains. We offer a new psychological explanation of the origins of loss aversion in which loss aversion emerges from differences in the distribution of gains and losses people experience. In 4 experiments, we tested this proposition by manipulating the range of gains and losses that individuals saw during the process of eliciting their loss aversion. We were able to find loss aversion, loss neutrality, and even the reverse of loss aversion.

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