LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Bradley, P.; Leach, M.; Fudge, S. (2014)
Publisher: University of the West of England
Languages: English
Types: Research
Subjects:
This study was part of a collaborative trial for an energy feedback intervention, providing detailed individual desk based energy feedback information to help individuals reduce energy in an office environment. Although the intervention was individually based, this paper explores the social context in which the intervention took place, and in particular attempted to measure changes in normative influence (descriptive and injunctive norms) around specific energy services, before and after the intervention. Results from the study identified that social norms around certain energy services changed as a result of the intervention, and the level of descriptive norms was found to have an effect on the energy efficiency of participants. Additionally interviews which were carried out during the study are insightful in helping understand how norms emerge and spread with the influence of social context and related factors. Interviews indicate strong interactions between technologies/technology policy and social context. The findings are highly relevant in the current age of fast paced technology change where businesses and governments often make decisions on what ICT technologies shall be introduced and used (such as smart metering), without fully considering the two way relationship between these technologies and social context.
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • Ang, S., Van Dyne, L. And Begley T.M (2003). The employment relationships of foreign workers versus local employees: a field study of organizational justice, job satisfaction, performance, and OCB. Journal of Organisational Behaviour, Vol. 24 Issue 5, pp. 561-583.
    • Aggleton, P. & Parker, R. (2002). HIV/AIDS stigma and discrimination: A conceptual framework and basis for action. The Population Council Inc.
    • Dukerich, J. M., Golden, B. R., & Shortell, S. M. (2002). Beauty is in the eye of the beholder: The impact of organizational identification, identity, and image on the cooperative behaviors of physicians. Administrative Science Quarterly, 47, 507-533.
    • Field (2002). Hechter M., and Opp K.D. (2002). On the Emergence of Social Norms. Contemporary Sociology, Vol. 31, No. 6, pp. 638-640.
    • Gächter S. and E. Fehr (1999). “Collective action as a social exchange”. Journal of Economic Behaviour and Organisation. Vol. 39, pp.341-369.
    • Gartrell (1982). On the Visibility of Wage Referents. The Canadian Journal of Sociology, Vol. 7, No. 2, 1982, pp. 117-143.
    • Goodman and Haisley (2007). “Social comparison processes in an organizational context: New directions”. Organizational Behavior and Human Decision Processes, Vol. 102, Issue 1, pp. 109-125.
    • Goldstein N.J., Cialdini R.B., V. Griskevicius (2008). “A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels”. Journal of Consumer Research, Vol. 35, Issue 3, pp.472-482.
    • Greenberg J, C E. Ashton-James, N M. Ashkanasy (2007). Social comparison processes in organizations. Organizational Behavior and Human Decision Processes, Vol. 102, Issue 1, pp. 22-41.
    • Hofstede, G. (1980). Culture's Consequences: International Differences in Work Related Values, Beverly Hills, Sage.
    • International Energy Agency (2013). World Energy Outlook Special Report 2013. Available at: http://www.worldenergyoutlook.org/publications/weo-2013/ Accessed: 07.01.14 Jackson T (2006). Motivating Sustainable Consumption. A review of evidence on consumer behaviour and behavioural change. A report for the Sustainable Development Research Network. http://hiveideas.com/attachments/044_motivatingscfinal_000.pdf Kane, A. A., Argote, L., & Levine, J. M. (2005). Knowledge transfer between groups viapersonnel rotation: Effects of social identity and knowledge quality. Organizational Behavior and Human Decision Processes Vol. 96, Issue 1, pp. 56-71.
    • Kelman, H. C. (1961). Processes of opinion change. Public Opinion Quarterly, 25, 57-78.
    • Kleining (1998), Das Rezeptive Interview, Bielefeld: University of Bielefeld.
    • Kraus et al (2012). “Toward a contingency framework of interpersonal influence in organizational identification diffusion.” Organizational Behaviour and Human Decision Processes, Vol. 118, Issue 2, pp. 162-178.
    • Lapinski and Rimal (2005). “An Explication of Social Norms”. Communication Theory, Vol. 15, Issue 2, pp. 127-147.
    • Markus H.R. and S.Kitayama (1991). Culture and the Self: Implications for Cognition, Emotion, and Motivation. Psychological Review, Vol. 98, No. 2., pp. 224-253.
    • Morrison, E. W. (1993). Information Seeking: Exploring Types, Modes, Sources, and Outcomes. The Academy of Management Journal, Vol. 36, No. 3, pp. 557-589.
    • Murtagh N., M. Nati, W.R. Headley, B. Gatersleben, A. Gluhak, M.A. Imran, D. Uzzell (2013). Individual energy use and feedback in an office setting: A field trial. Energy Policy, Vol. 62, pp. 717-728.
    • Oyserman D., Coon, H.M., Kemmelmeier, M (2002). Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. Psychological Bulletin, Vol. 128 (1), Issue 1, pp. 3-72.
    • Park, H. S., & Levine, T. R. (1999). The theory of reasoned action and self-construal: Evidence from three cultures. Communication Monographs, Vol. 66, 3, p. 199-218.
    • Perkins, H. W., & Berkowitz, A. D. (1986). Perceiving the community norms of alcohol use among students: some research implications for campus alcohol education programming. International Journal of the Addictions, Vol. 21, No. 9-10, 961-976.
    • ry 8 go 7 te 6 ca 5 in 4 rs 3 e 2 s 1 w
    • a 0 .f
    • ry 6 o
    • ge 5 t
    • ca 4 in 3 s
    • re 2 sw1 n
    • a 0 .f
  • No related research data.
  • No similar publications.

Share - Bookmark

Download from

Funded by projects

  • RCUK | REDUCE: Reshaping Energy D...

Cite this article