Remember Me
Or use your Academic/Social account:


You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.


Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message


Verify Password:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:

OpenAIRE is about to release its new face with lots of new content and services.
During September, you may notice downtime in services, while some functionalities (e.g. user registration, login, validation, claiming) will be temporarily disabled.
We apologize for the inconvenience, please stay tuned!
For further information please contact helpdesk[at]openaire.eu

fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Markus Stauff (2016)
Publisher: Cogitatio
Journal: Media and Communication
Languages: English
Types: Article
Subjects: technischer Wandel, Broadcasting, Telecommunication, Aufmerksamkeit, liveness, audiovisuelle Medien, digitalization, assemblage, Interactive, electronic Media, media industry, computerunterstütztes Lernen, e-learning, Digitalisierung, interaktive, elektronische Medien, Medienpädagogik, computerunterstützter Unterricht, computer aided learning, technological change, intermediality, second screen, economy of attention, News media, journalism, publishing, television, Medienwirtschaft, Communication. Mass media, mass media, Massenmedien, Cross Media, audiovisual media, multimedia, Intermedialität, P87-96, attention, Publizistische Medien, Journalismus,Verlagswesen, Rundfunk, Telekommunikation, Media Pedagogics, Fernsehen, computer-aided instruction
This article argues that television's resilience in the current media landscape can best be understood by analyzing its role in a broader quest to organize attention across different media. For quite a while, the mobile phone was considered to be a disturbance both for watching television and for classroom teaching. In recent years, however, strategies have been developed to turn the second screen's distractive potential into a source for intensified, personalized and social attention. This has consequences for television's position in a multimedia assemblage: television's alleged specificities (e.g. liveness) become mouldable features, which are selectively applied to guide the attention of users across different devices and platforms. Television does not end, but some of its traditional features do only persist because of its strategic complementarity with other media; others are re-adapted by new technologies thereby spreading televisual modes of attention across multiple screens. The article delineates the historical development of simultaneous media use as a 'problematization' - from alternating (and ompetitive) media use to multitasking and finally complementary use of different media. Additionally, it shows how similar strategies of managing attention are applied in the ‘digital classroom'. While deliberately avoiding to pin down, what television is, the analysis of the problem of attention allows for tracing how old and new media features are constantly reshuffled. This article combines three arguments: (1) the second screen is conceived of as both a danger to attention and a tool to manage attention. (2) To organize attention, the second screen assemblage modulates the specific qualities of television and all the other devices involved. (3) While being a fragile and often inconsistent assemblage, the second screen spreads its dynamics - and especially the problem of attention - far beyond television, e.g. into the realm of teaching. (author's abstract)
  • The results below are discovered through our pilot algorithms. Let us know how we are doing!

    • adsoftheworldvideos. (2014). Volkswagen: Eyes on the road. Retrieved from https://www.youtube.com/ watch?v=R22WNkYKeo8
    • Agamben, G. (2009). “What is an apparatus?” and other essays. Stanford, CA: Stanford University Press.
    • Altman, R. (1986). Television sound. In T. Modleski (Ed.), Studies in entertainment: Critical approaches to mass culture (pp. 39-54). Bloomington: Indiana University Press.
    • Arnold, S. (2015, March 20). Scheduling television on post-television platforms. Retrieved from http://cst online.tv/scheduling-television-on-post-televisionplatforms
    • Atkinson, C. (2009). The backchannel: How audiences are using Twitter and social media and changing presentations forever (1st ed.). Berkeley, CA: New Riders.
    • Beland, L.-P., & Murphy, R. (2015). Ill communication: Technology, distraction and student performance (CEP Discussion Papers No 1350 No. CEPDP1350). CEP. Retrieved from http://cep.lse.ac.uk/pubs/ download/dp1350.pdf
    • Bennett, L. (2012). Transformations through Twitter: The England riots, television viewership and negotiations of power through media convergence. Participations: The International Journal of Audience and Reception Studies, 9(2), 511-525.
    • Bennett, S., Maton, K., & Kervin, L. (2008). The “digital natives” debate: A critical review of the evidence. British Journal of Educational Technology, 39(5), 775- 786. doi:10.1111/j.1467-8535.2007.00793.x
    • Bignell, J. (2005). Big brother: Reality TV in the twentyfirst century. Basingstoke: Palgrave Macmillan.
    • Bowen, J. A. (2012). Teaching naked: How moving technology out of your college classroom will improve student learning. NJ: John Wiley & Sons.
    • boyd, d. (2009a, November 24). Spectacle at Web 2.0 Expo…from my perspective. Retrieved from http:// www.zephoria.org/thoughts/archives/2009/11/24/s pectacle_at_we.html
    • boyd, d. (2009b, September 17). Streams of Content, Limited Attention: The Flow of Information through Social Media. Retrieved May 3, 2016, from http:// www.danah.org/papers/talks/Web2Expo.html
    • Brooker, W. (2001). Living on Dawson's Creek: Teen viewers, cultural convergence, and television overflow. International Journal of Cultural Studies, 4(4), 456-472.
    • Caldwell, J. T. (2000). Live slippages: Performing and programming televisual liveness. In G. Hallenberger & H. Schanze (Eds.), Live is life. Mediale Inszenierungen des Authentischen (pp. 21-46). Baden-Baden: Nomos.
    • Caldwell, J. T. (2003). Second shift media aesthetics: Programming, interactivity, and user flows. In A. Everett & J. T. Caldwell (Eds.), New media. Theories and practices of digitextuality (pp. 127-144). London: Routledge.
    • Carter, B. (2013, February 4). Blackout Is a Boon for Super Bowl Ratings. Retrieved May 3, 2016, from http://mediadecoder.blogs.nytimes.com/2013/02/0 4/blackout-is-a-boon-for-super-bowl-ratings/
    • Castel, R. (1994). “Problematization” as a mode of reading history. In J. Goldstein (Ed.), Foucault and the writing of history (pp. 237-252). Oxford/Malden: Blackwell.
    • Cellan-Jones, R. (2010, August 19). A multi-tasking moral panic. BBC. Retrieved from http://www.bbc.co.uk/ blogs/thereporters/rorycellanjones/2010/08/a_multi -tasking_moral_panic.html
    • Couldry, N. (2004). Liveness, “reality,” and the mediated habitus from television to the mobile phone. The Communication Review, 7(4), 353-361. doi:10.1080/ 10714420490886952
    • Crary, J. (2001). Suspensions of perception. Attention, spectacle, and modern culture. Cambridge, MA: MIT Press.
    • Crary, J. (2014). 24/7: Late capitalism and the ends of sleep. Brooklyn, NY: Verso.
    • Dawson, M. (2014). Rationalizing television in the USA: Neoliberalism, the attention economy and the digital video recorder. Screen, 55(2), 221-237. doi:10.1093/ screen/hju011
    • Deacon, R. (2000). Theory as practice: Foucault's concept of problematization. Telos, 2000(118), 127-142.
    • Dredge, S. (2014, April 14). Social TV app Zeebox relaunches as Beamly to lose “male geeky” image. The Guardian. Retrieved from https://www.theguardian. com/technology/2014/apr/14/zeebox-beamly-socialtv-app
    • Du, H., Rosson, M. B., & Carroll, J. M. (2012). Communication patterns for a classroom public digital backchannel. In Proceedings of the 30th ACM International Conference on Design of Communication (pp. 127-136). NY: ACM. doi:10.1145/2379057.2379081
    • Edelsburg, N. (2013, July 19). Meet the cast of Netflix's “Orange is the New Black” during tonight's Twitter chat. Retrieved May 3, 2016, from http://www. adweek.com/lostremote/meet-the-cast-of-netflixsorange-is-the-new-black-during-tonights-twitterchat/39255
    • Eggers, D. (2014). The circle: A novel. London: Penguin Books.
    • Ellis, J. (1992). Visible fictions. Cinema-television-video. Revised edition. London: Routledge.
    • Ellis, Y., Daniels, B., & Jauregui, A. (2010). The effect of multitasking on the grade performance of business students. Research in Higher Education Journal, 8, 1. Retrieved from http://www.aabri.com/manuscripts/ 10498.pdf
    • Feuer, J. (1983). The concept of live-television: Ontology as ideology. In E. A. Kaplan (Ed.), Regarding television: Critical approaches-An anthology (pp. 12-22). Los Angeles: American Film Institute.
    • Foucault, M. (1997). Polemics, politics and problematizations. An interview with Michel Foucault by Paul Rabinow in May 1984. In P. Rabinow (Ed.), Ethics. Subjectivity and truth. The essential works of Michel Foucault, 1954-1984 (pp. 111-119). New York: The New Press.
    • Google Chrome. (2014). Chromecast: How to mirror your Android phone or tablet to the TV. Retrieved from https://www.youtube.com/watch?v=s97h5rphp24
    • Graham, E. (n.d.). Using Smartphones in the classroom. NEA. Retrieved from http://www.nea.org//tools/ 56274.htm
    • Greer, C. F., & Ferguson, D. A. (2015). Tablet computers and traditional television (TV) viewing Is the iPad replacing TV? Convergence: The International Journal of Research into New Media Technologies, 21(2), 244-256. doi:10.1177/1354856514541928
    • Grove, A. S. (1996, November 18). Intel keynote transcript-Comdex fall '96. Retrieved from http://www. intel.com/pressroom/archive/speeches/ag111896. htm
    • Hartley, J. (1999). Uses of television. London: Routledge.
    • Hassoun, D. (2012). Costly attentions: Governing the media multitasker. Continuum, 26(4), 653-664. doi:10.1080/10304312.2012.698041
    • Hassoun, D. (2014). Tracing attentions toward an analysis of simultaneous media use. Television & New Media, 15(4), 271-288. doi:10.1177/1527476412468621
    • Hassoun, D. (2015). “All over the place”: A case study of classroom multitasking and attentional performance. New Media & Society, 17(10), 1680-1695. doi:1461 444814531756
    • Hassoun, D. (2016). Engaging distractions: Regulating second screen use in the theater. Cinema Journal, 55(2), 89-111.
    • Hayles, K. (2012). Tech-TOC: Complex temporalities in living and technical beings. Electronic Book Review. Retrieved from http://www.electronicbookreview. com/thread/fictionspresent/inspective
    • Hediger, V., & Vonderau, P. (Eds.). (2009). Films that work: Industrial film and the productivity of media. Amsterdam: Amsterdam University Press.
    • Hill, A. (2002). Big brother: The real audience. Television & New Media, 3(3).
    • Jenkins, H. (2010). Transmedia storytelling and entertainment: An annotated syllabus. Continuum, 24(6), 943-958. doi:10.1080/10304312.2010.510599
    • Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media creating value and meaning in a networked culture. New York: New York University Press.
    • KeepYourEyesontheRoad.org.au. (n.d.). Retrieved May 3, 2016, from http://www.keepyoureyesontheroad. org.au
    • Keilbach, J., & Stauff, M. (2013). When old media never stopped being new. Television's history as an ongoing experiment. In J. Teurlings & M. de Valck (Eds.), After the break. Television theory today (pp. 79-98). Amsterdam: Amsterdam University Press.
    • Kelly, D. (2013, November 18). What is a learning ecosystem? Retrieved from http://twist.elearning guild.net/2013/11/what-is-a-learning-ecosystem
    • Kozinn, A. (2014, January 7). Distracted diva: The second screen goes to the opera. New York Times. Retrieved from http://artsbeat.blogs.nytimes.com/2014/07/01 /distracted-diva-the-secondscreen-goes-to-theopera
    • Lacey, K. (2013). Listening publics: The politics and experience of listening in the media age/Kate Lacey. Cambridge, UK: Polity Press.
    • Langlois, G. (2012). Participatory culture and the new governance of communication: The paradox of participatory media. Television & New Media. doi:10.1177/1527476411433519
    • Lawler, R. (2013, November 9). Disney's second screen live asks moviegoers to bring their iPad this time (video). Engadget. Retrieved from http://www. engadget.com/2013/09/11/disney-second screenlive-ipad-theater-little-mermaid
    • Lee, H. J., & Andrejevic, M. (2014). Second screen theory: From the democratic surround to the digital enclosure. In J. Holt & K. Sanson (Eds.), Connected viewing: Selling, streaming, & sharing media in the digital era. New York: Routledge.
    • Lintelus. (2014). Lintelus meeting: Engage your audience. Retrieved from https://www.youtube.com/watch ?v=rnwb-AMO5j8
    • Löffler, P. (2013). Bodies of distraction. In B. M. Pirani & T. S. Smith (Eds.), Body and time: Bodily rhythms and social synchronism in the digital media society (pp. 8- 20). Newcastle upon Tyne: Cambridge Scholars Publishing.
    • Löffler, P. (2014). Verteilte Aufmerksamkeit: Eine Mediengeschichte der Zerstreuung. Zürich: Diaphanes.
    • Manjoo, F. (2009, January 14). Want to get more work done? Try a Bigger screen. The New York Times. Retrieved from http://www.nytimes.com/2009/01/ 15/technology/personaltech/15basics.html
    • McCarthy, J. F., & boyd, d. m. (2005). Digital backchannels in shared physical spaces: Experiences at an academic conference (CHI '05 Extended Abstracts on Human Factors in Computing Systems). New York: ACM. doi:10.1145/1056808.1056986
    • Miller, J.-A. (1977). Suture (elements of the logic of the signifier). Screen, 18, 24-34.
    • Modleski, T. (1983). The rhythms of reception: Daytime television and women's work. In E. A. Kaplan (Ed.), Regarding television: Critical approaches-An anthology (pp. 67-75). Los Angeles: American Film Institute.
    • Monitor Jeugd en Media 2015. (2015, June 23). Retrieved May 3, 2016, from http://www.mediawijzer. net/monitor-jeugd-en-media-2015-grote-verschillenin-mediagebruik-tussen-jongeren-per-leeftijdonderwijsniveau-en-geslacht/
    • Morozov, E. (2011). The net delusion: The dark side of internet freedom (1st ed.). New York: Public Affairs.
    • Muir, S. A. (2012). The gloss and the reality of teaching digital natives: Taking the long view. In S. P. Ferris (Ed.), Teaching, learning and the Net generation: Concepts and tools for reaching digital learners (pp. 19-40). Retrieved from http://services.igi-global. com/resolvedoi/resolve.aspx?doi=10.4018/978-1- 61350-347-8
    • mycommercials. (2007). Panasonic Hi-Fi VCR commercial (1986). Retrieved from https://www.youtube.com/ watch?v=h8WGAQYY-xQ
    • Nee, R. C., & Dozier, D. M. (2015). Second screen effects. Linking multiscreen media use to television engagement and incidental learning. Convergence: The International Journal of Research into New Media Technologies. doi:10.1177/1354856515592510
    • Nielsen, L., & Webb, W. (2011). Teaching generation text: Using cell phones to enhance learning. NJ: John Wiley & Sons.
    • Pape, T. (2014). Preemptive narratives, modes of attention, and the politics of perception. Spectator, 34(2), 63-72.
    • Penenberg, A. L. (2013). Play at work: How games inspire breakthrough thinking. UK: Hachette Book Group.
    • Peters, J. D. (2005). Media as conversation, conversation as media. In J. Curran & D. Morley (Eds.), Media and cultural theory (pp. 115-126). UK: Routledge.
    • Pettman, D. (2016). Infinite distraction: Paying attention to social media. Malden, MA: Polity.
    • Pittman, M., & Tefertiller, A. C. (2015). With or without you: Connected viewing and co-viewing Twitter activity for traditional appointment and asynchronous broadcast television models. First Monday, 20(7). Retrieved from http://firstmonday.org/ojs/index.php/ fm/article/view/5935
    • Postman, N. (1986). Amusing ourselves to death. London: Penguin Books.
    • Read, J. (2014, December 18). Distracted by attention. Retrieved from http://thenewinquiry.com/essays/ distracted-by-attention
    • Rieger, S. (2012). Multitasking: Zur Ökonomie der Spaltung. Berlin: Suhrkamp.
    • Rizzo, T. (2015). Television assemblages. The Fibreculture Journal, (24). Retrieved from http://fibreculture journal.org/wp-content/pdfs/FC24_FullIssue.pdf#pa ge=88
    • Selva, D. (2016). Social television audience and political engagement. Television & New Media, 17(2), 159- 173.
    • Shirky, C. (2008, August 20). Gin, television, and cognitive surplus. Retrieved from https://edge.org/ conversation/clay_shirky-gin-television-andcognitive-surplus
    • Shirky, C. (2014, August 9). Why I just asked my students to put their laptops away. Retrieved from https://medium.com/@cshirky/why-i-just-asked-mystudents-to-put-their-laptops-away-7f5f7c50f368
    • Sørensen, I. E. (2016). The revival of live TV: Liveness in a multiplatform context. Media, Culture & Society, 38(3), 381-399.
    • Stafford, B. M. (2009). Thoughts not our own: Whatever happened to selective attention? Theory, Culture & Society, 26(2-3), 275-293.
    • Stauff, M. (2005). “Das neue Fernsehen”. Machtanalyse, Gouvernementalität und digitale Medien. Münster: Lit-Verl.
    • Stauff, M. (2015). The second screen: Convergence as crisis. Zeitschrift für Medien- und Kulturforschung, 6(2), 123-144.
    • Struck, P. (2000, March 9). Wie die Persönlichkeit von Kindern und Jugendlichen gestärkt werden kann. Retrieved from http://www.tagesspiegel.de/welt spiegel/gesundheit/wie-die-persoenlichkeit-vonkindern-und-jugendlichen-gestaerkt-werdenkann/128236.html
    • Terranova, T. (2012). Attention, economy and the brain. Culture Machine, 13. Retrieved from http://www. culturemachine.net/index.php/cm/article/viewDown loadInterstitial/465/484
    • Tussey, E. (2014). Connected viewing on the second screen: The limitations of the living room. In J. Holt & K. Sanson (Eds.), Connected viewing: Selling, streaming, & sharing media in the digital era (pp. 202-216). New York: Routledge.
    • van Es, K. (2015). The perks and perils of social TV: On the participation dilemma in NBCs The Voice. Television & New Media. doi:10.1177/1527476415616191
    • Walsh, K. (2014). What does twitter really offer TV audiences, and at what cost? Spectator, 34(2), 11-15.
    • Weimer, M. (2012, September 26). Students think they can multitask. Here's proof they can't. Retrieved from http://www.facultyfocus.com/articles/teaching -professor-blog/multitasking-confronting-studentswith-the-facts
    • Weltevrede, E., Helmond, A., & Gerlitz, C. (2014). The politics of real-time: A device perspective on social media platforms and search engines. Theory, Culture & Society, 31(6), 125-150.
    • White, M. (2004). The attractions of television. Reconsidering liveness. In N. Couldry & A. McCarthy (Eds.), MediaSpace: Place, scale and culture in a media age (pp. 75-92). London: Routledge.
    • Williams, R. (1990). Television. Technology and Cultural Form. London/New York: Routledge.
    • Wilson, S. (2016). In the living room second screens and TV audiences. Television & New Media, 17(2), 174- 191.
    • Yardi, S. (2006). The role of the backchannel in collaborative learning environments (Proceedings of the 7th International Conference on Learning Sciences). Bloomington, Indiana: International Society of the Learning Sciences. Retrieved from http://dl.acm. org/citation.cfm?id=1150034.1150158
    • Ytreberg, E. (2009). Extended liveness and eventfulness in multi-platform reality formats. New Media & Society, 11(4), 467-485.
    • Cultural Studies/Critical Methodologies 1/2014, edited together with J. Teurlings; “The Accountability of Performance in
    • Media Sports: Slow-Motion Replay, the 'Phantom Punch', and the Mediated Body.” Body Politics (2014):
    • http://bodypolitics.de/de/wp-content/uploads/2015/07/Heft_3_06_Stauff_Performance_In_Media_Sports_End.pdf
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article

Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
More information Ok