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Climent i Martí, Jordi (2017)
Publisher: -
Languages: Spanish; Castilian
Types: Conference object
Subjects: 6114.01 Publicidad, Marketing, 6114.13 Marketing, Ciencias de la Información, Marca Digital Personal, Marketing en Internet, Publicidad, Personal Branding
Proyecto Fin de Grado leído en la Universidad Rey Juan Carlos en el curso académico 2013/2014. Director: Cristina Ayala del Pino Con este Trabajo Fin de Grado he querido aproximar el concepto del Personal Branding y de marca personal como la herramienta para diferenciarse en el entorno profesional. Partiendo con la definición del concepto, su construcción, el panorama actual, compaginar empleo con marca personal y acabando con la visión personal de un gurú de la Marca Personal enfocada a universitarios Ciencias de la Comunicación I
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