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Mingli Zhang; Jianhua Ye (2013)
Publisher: Maxwell Science Publication
Journal: Research Journal of Applied Sciences
Languages: English
Types: Article
Subjects: Value co-creation, specific value, trust, commitment, satisfaction, Engineering (General). Civil engineering (General), TA1-2040, Technology, T, DOAJ:General and Civil Engineering, DOAJ:Technology and Engineering, Technology (General), T1-995, DOAJ:Technology (General)
Value co-creation is associated with specific investment in the context of CoPS. The feature of CoPS decides that the study of co-creation cannot execute without regarding asset specificity. This study considers that value co-creation will be associated with specific value, which is outcome of relationship value and asset specificity. Supplier and customer have a close relation, which conducts to specific investment and then it turns to obstacle for competitors. Trust, commitment and satisfaction are involved in the process of value co-creation and the process of value co-creation leads to relationship expansion.
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