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Jamnadas, Riddhi (2012)
Languages: Portuguese
Types: Master thesis
Subjects: Vantagem competitiva sustentável, Gestão de talento, Teoria baseada nos recursos, Teoria das capacidades dinâmicas, Sustainable competitive advantage, Talent management, Resource-based view, Dynamic capabilities theory
Mestrado em Gestão A presente investigação tem o intuito de perceber como a gestão de talento está na origem das vantagens competitivas de uma empresa tecnológica como a Cisco Systems Portugal. Para o efeito, optou-se por realizar uma entrevista (metodologia qualitativa) ao Responsável de Recursos Humanos da empresa em estudo e uma análise documental com o objectivo de compreender a estratégia e as práticas de gestão de talento efectuadas pela Cisco, no actual contexto caracterizado pela mudança constante. Tentou-se ainda perceber de que forma as práticas tornam esta empresa uma das melhores para trabalhar, segundo o Great Place to Work Institute. O estudo realizado comprova que há uma estratégia integrada de recursos humanos e uma preocupação com a gestão de talento e que este facto está na origem das vantagens competitivas sustentáveis da empresa. Para chegar a esta conclusão recorreu-se ao modelo de VRIO, da autoria de Barney e Hesterly (2007). Foram descritas as práticas de atracção, retenção e desenvolvimento de talento e como estas podem afectar o desempenho organizacional. O recrutamento e selecção, o acolhimento, a formação, a evolução de carreira, a gestão de desempenho, os benefícios e recompensas, as iniciativas de responsabilidade social existentes e até mesmo a cultura da organização são alguns dos aspectos em análise. Todas estas componentes, no seu conjunto, são tidas pela empresa como factores que promovem a motivação, o commitment e o desempenho além do expectável dos colaboradores. The current research aims at understanding how talent management is relevant to attain competitive advantage in a technology company like Cisco Systems Portugal. To achieve this goal, one interview (qualitative methodology) was applied to the Human Resources Representative in Portugal. The same way, a document analysis was conducted. The talent management strategy and practices performed by the company were described under the constant current changing context. Moreover, this study tried to perceive how talent management practices made Cisco one of the best places to work, according to the Great Place to Work Institute. Results showed that Cisco Systems Portugal has an integrated talent management strategy and that this is relevant to achieve sustainable competitive advantages. VRIO model (Barney and Hesterly, 2007) led the research to this conclusion. The model was used in order to understand if the internal resources were valuable, rare, inimitable and organized. Besides, the study also described how attract, retain and develop people can affect organizational performance. Recruitment and selection, training, career development, performance management, benefits and rewards, social responsibility initiatives and even the existing organizational culture, were some of the topics explored. The company acts as if the integration of the talent management practices promoted, ultimately, the employee’s motivation, commitment and performance beyond expectations.
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