LOGIN TO YOUR ACCOUNT

Username
Password
Remember Me
Or use your Academic/Social account:

CREATE AN ACCOUNT

Or use your Academic/Social account:

Congratulations!

You have just completed your registration at OpenAire.

Before you can login to the site, you will need to activate your account. An e-mail will be sent to you with the proper instructions.

Important!

Please note that this site is currently undergoing Beta testing.
Any new content you create is not guaranteed to be present to the final version of the site upon release.

Thank you for your patience,
OpenAire Dev Team.

Close This Message

CREATE AN ACCOUNT

Name:
Username:
Password:
Verify Password:
E-mail:
Verify E-mail:
*All Fields Are Required.
Please Verify You Are Human:
fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Batista, Guilherme Luís Caroço (2015)
Languages: English
Types: Master thesis
Subjects: User-generated content, UGC platform, Launch, User base., :Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Field lab: Entrepreneurial and innovative ventures This paper intends to discuss and absorb the Best Practices employed by successful User- Generated Content (UGC)1 platforms and constitute a guide on how to launch a platform without having a cyclical lack of content and users. Research shows that companies have resorted to integration with mature UGC platforms, and providing content by themselves, in an initial state. I conclude that integration possibilities should be explored when promoting a product to a broad market; providing initial content is more suitable for companies exploring niche markets; evaluate the pros and cons of two opposite launching strategies; and make marketing recommendations to follow during the launch of UGC platforms to fulfill potential market needs, while responding to business expansion opportunities.
  • No references.
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article