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Král, Marek (2015)
Languages: English
Types: Bachelor thesis
Subjects: individuální hloubkové rozhovory; branding; videohry; komunikační mix; marketing; explorativní výzkum; product placement
This bachelor thesis focusses on the determination of the brand awareness of product placement in video games. The theoretical part includes information about marketing, product placement and video games. The practical part consists of evaluation of the market research about product placements in video games. Conclusion suggests the most important factors influencing the level brand awareness.
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