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Frifra, Amel (2014)
Languages: French
Types: Doctoral thesis
Subjects: banque, marketing bancaire, banques étrangéres, marché bancaire Algérien, services, comportement du consommateur
Ce mémoire se développe en trois parties :la premiére partie reprends les fondements du marketing des services et les défis du marketing bancaire, la deuxiéme partie comprend les outils de réussite des banques étrangéres ( comportement du consommateur, la maitrise du management, comportement organisationnel), le troisiéme chapitre présente l'étude de marché SGA.
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