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Bibiano, Luis H.; Pastor Collado, Juan Antonio; Mayol Sarroca, Enric (2009)
Languages: English
Types: Conference object
Subjects: Sistemes d'informació per a la gestió, SysML (Computer science), :Informàtica::Sistemes d'informació [Àrees temàtiques de la UPC], Management information systems, Customer relations -- Management

Classified by OpenAIRE into

ACM Ref: ComputerApplications_COMPUTERSINOTHERSYSTEMS, ComputingMilieux_MANAGEMENTOFCOMPUTINGANDINFORMATIONSYSTEMS
CRM information systems are valuable tools for enterprises. But CRM implementation projects are risky and present a high failure rate. In this paper we regard CRM implementation projects as services that could be greatly improved by addressing them in a methodological way that can be designed with the help of tools such as SysML. Here we introduce and comment on our first experience on the use of SysML language, not very well known, for modelling the elements involved in the CRM implementation processes included in our method. Peer Reviewed
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