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fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Sridhar, M. S. (1996)
Publisher: New Age International Ltd, New Delhi
Languages: English
Types: Conference object
Subjects: LZ. None of these, but in this section.
Print materials appeal to only one of the five senses, namely, the sight of man. Electronic medium provides for the effective use of the 'sight' and 'hearing' senses. With enormous dissemination capacity, easy acceptance by customers and monopolistic/profound effect on users a medium like TV acts as a 'third parent' to children, a powerful and hypnotic gadget to adults and a 'cultural melting pot' for the society. The advantages and limitations of both print and electronic media for information acceptance, perception and use are discussed. Impact of electronic media on education, entertainment, information supply and social, cultural and behavioural aspects are discussed.
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