OpenAIRE is about to release its new face with lots of new content and services.
During September, you may notice downtime in services, while some functionalities (e.g. user registration, login, validation, claiming) will be temporarily disabled.
We apologize for the inconvenience, please stay tuned!
For further information please contact helpdesk[at]

fbtwitterlinkedinvimeoflicker grey 14rssslideshare1
Bieger, Thomas; Beritelli, Pietro (2003)
Publisher: Edition AIEST
Languages: English
Types: Part of book or chapter of book
Subjects: business studies
Marketing Management of sport and tourism does not just mean marketing of touristic sport products. Marketing management of sport and tourism can be divided into marketing of sport activities, events or infrastructure for people outside the location and marketing of tourism through sport activities, events and sport infrastructure. A system approach is introduced to serve as a model for explaining interrelations between the different elements in the sport and tourism context. As such destinations, tourists, sport events, inhabitants and sport infrastructure have been identified. Based on literature research the need and a concept for an integrated management of the tourism sport marketing system is derived. Obviously the fit between the different system elements and making use of synergies in within the tourism marketing system is crucial. Research questions and a list of criterias for tourism marketing through sport is developed.
  • No references.
  • No related research data.
  • No similar publications.

Share - Bookmark

Cite this article

Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
More information Ok